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6 Ways a Blog Can Help Your Freelance Business Grow

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No matter what your freelance business is, a blog can be the boost you need to take your success to the next level.

Being a freelancer is difficult. There’s competition at every turn, and when business dries up, it can seem impossible to attract new clients. So, whether your freelance business is about local landscaping, knitting, proofreading, or creating new marketing strategies for hotel chains, there are benefits to starting a blog and maintaining it regularly.

6 Ways to Leverage Blogging to Grow a Freelance Business

Freelancer working on a blog post on his laptop

Establish Yourself as an Expert

The term jack of all trades, master of none, rings true as a freelancer. Although when you begin freelancing it can be enticing to try and grab as many jobs from clients as possible, this approach can harm your business.

Instead of trying to be everything for everyone and build your business as quickly as possible, stick to a niche that you are familiar with. Establishing yourself as an expert in your field will do wonders for securing new and returning clients.

When you post blogs for your business, refer to your experiences often to establish a pattern of knowledge and expertise. Draw on your passion for this niche market of your industry, and by showing your enthusiasm, you will draw in potential clients.

Build Up Your Brand

One of the hardest things to do as a freelancer is establishing a “brand.” You may think that branding is for big businesses, but branding is vital for every type of business, regardless of size.

For obvious reasons, branding will help get your freelancing business recognized and popular among your target audience. However, building your brand also has other benefits to help your freelance business grow.

Establishing a brand will connect you to your customers. It will help them identify with you on a more personal level, making their needs or wants be felt, heard, and understood by your business. For example, if a customer had to choose between a company that has products or services they need or a freelancer who they can identify with, often the customer will choose the latter.

Consumers crave connection and want to be seen and heard rather than just another nameless customer. Building up your brand can help them identify with you and grow your freelance business successfully. They will remain loyal, and you will increase repeat business and referrals because of a solid branding strategy.

Related post: How to become a blogger

Increase Website Traffic

Blogs have evolved much more from ones that started appearing years ago. As a result, the potential for increasing website traffic is exponential when your business regularly posts relevant blogs that help showcase your business’ products or services.

Much of today’s digital marketing relies on search engine optimization (SEO) as potential customers use web searches to find what they want online. Therefore, regular blog posts that contain keywords your target audience will type in a search is critical for attracting visitors to your webpage.

The schematics of Google searches can be extensive and confusing. But in simple terms, the more often you blog in a purposeful and meaningful manner for your audience, the higher your webpage can rank in search results.

Individuals searching online for a specific product or service will rarely go past the first page of results, so you must do everything you can to get your business to appear where potential customers will see it.

Two freelancers discussing stats for their freelance business

Generate New Leads

Generating new leads is one primary process to helping your freelance business grow. In addition, regular blogging on your website can pique the interest of potential customers who may not know of your products or services.

The more active you are on your blog, the more established your business will look to visitors. High-quality blog posts will ensure your target audience reads them, shares them, and could increase your website conversions.

Blog posts are also a terrific option for sharing on social media platforms. Eye-catching photos with enticing captions can generate interest and lead people who scan through social media to your website blog.

Creates Networking Opportunities

Becoming a blogger can be an excellent way to network. Writing about your business niche will undoubtedly lead you to other people with those same interests and perhaps unexpected future jobs. So it can only serve you well to get the word out on who you are and what business niche you’re writing in.

To get the most out of networking via your blog, you should always commit to “extra” steps like reading and responding to comments and linking to your blog on at least one social media account. These steps further emphasize the virtual presence your blog projects for you.

Additionally, find peers and offer to promote their products or services if they will do the same for you. Although you do not want to target your competition, many other entrepreneurs can help your business grow by placing a link to your blog on their website while you reciprocate the gesture.

Serves as a Perfect Platform for Self-Promotion

While you connect with people through your blog, you will find opportunities to promote your freelance business directly. How or how often you self-promote is entirely up to you for your blog since the content is all yours.

Self-promotion will not cost you any readers if you do it right. If you are contributing real value through the information you present on your blog, your readers won’t think twice about your advertisement, given that it is relevant.

A perfect way to do this is to use internal linking within your website. For example, you can create blog posts that will lead visitors to your products or services page, recommend further reading, and exhibit your expertise in your chosen field.

A Final Word

Yes, blogging for freelancers takes time and energy, but it’s part of an intelligent business strategy. So if you’re looking for a way to help your freelance business grow, it’s time to start a blog.

You’ll not only establish yourself and your brand as an expert in your field, but you’ll be able to network and connect with others, all while advertising your services.

Images by StockSnap and Image source

Mudassir
Mudassir Ahmed

Mudassir is the founder of BloggingExplained.com, a blog that offers blogging knowledge for beginners. He likes to explore more insights about SEO and blogging and share his findings with others who need them. Follow him on Twitter.

This Post Has 10 Comments

  1. Hi Mudassir & Sabrina,

    Blogging is a fantastic way to market your freelance business since it offers you all the benefits outlined in the article above. Indeed, blogging helps you reach your freelancing goal. But I also want to add that a blog lets you define your niche and the type of clients you want to attract to your business. Moreover, your blog is a better platform to connect with customers and prospects.
    Thanks for sharing!😁

    1. Hello Moss,

      Having a blog helps you stick to a niche and build expertise in it, which eventually leads to attracting relevant and potential prospects to your freelance business.

      Thanks for adding value to the post, Moss. Have a great weekend!

  2. Hi Mudassir and Sabrina,
    Fabulous tips on why a blog is important to grow your business and how SEO can have a big impact on that. I’m glad to hear that you say it takes time and energy, a lot I may add!

    1. Hello Lisa,

      Blogging does impact your website’s SEO, helps in building authority, and generates potential leads.

      Who could possibly know better than you about how having a blog for your business can drive growth 🙂

      You’ve done a great job with your blog and the way you leverage it to grow your business is exceptional. More wins to you!

      Thanks for stopping by and commenting, have a great weekend ahead!

  3. Hello Mudassir,

    Blogging is not just a passion, it is now a proven business model. Blogging has huge potential to scale up the freelance business. Plenty of information is now available and it is all due to blogging. Thanks for sharing this amazing post.

    Regards,
    Vishwajeet Kumar

    1. Hey Vishwajeet,

      I agree. Blogging is a viable career path.

      Freelancing indeed pays off a lot more when it is scaled through blogging. 100% with you!

      Thanks for coming by and adding value.

  4. Fabulous article Mudassir! Thank you.

    I recently got going with my professional and what you’ve written here really resonates.

    Any buyer who can see the business owner KNOWS their subject and writes consistently on it is a surefire way of building authority and trust.

    You’ve covered all the bases too in terms of Google SEO and also on buyer habits. Fantastic.

    Thanks again

    Martin

    1. Spot on, Martin!

      Focusing your blog tightly on a specific subject surely wins readers’ trust. Resisting that urge to create content around multi niches helps take your blog to the next level and establish yourself as an authority, although it requires patience.

      For example, Sabina here focuses on ‘freelancing.’ As such, when I need freelancing advice, WoF’s one of the first blogs I come to.

      Appreciate sharing your thoughts, Martin. Have a nice day!

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