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No matter what your freelance business is, a blog can be the boost you need to take your success to the next level.
Being a freelancer is difficult. There’s competition at every turn, and when business dries up, it can seem impossible to attract new clients. So, whether your freelance business is about local landscaping, knitting, proofreading, or creating new marketing strategies for hotel chains, there are benefits to starting a blog and maintaining it regularly.
6 Ways to Leverage Blogging to Grow a Freelance Business
Establish Yourself as an Expert
The term jack of all trades, master of none, rings true as a freelancer. Although when you begin freelancing it can be enticing to try and grab as many jobs from clients as possible, this approach can harm your business.
Instead of trying to be everything for everyone and build your business as quickly as possible, stick to a niche that you are familiar with. Establishing yourself as an expert in your field will do wonders for securing new and returning clients.
When you post blogs for your business, refer to your experiences often to establish a pattern of knowledge and expertise. Draw on your passion for this niche market of your industry, and by showing your enthusiasm, you will draw in potential clients.
Build Up Your Brand
One of the hardest things to do as a freelancer is establishing a “brand.” You may think that branding is for big businesses, but branding is vital for every type of business, regardless of size.
For obvious reasons, branding will help get your freelancing business recognized and popular among your target audience. However, building your brand also has other benefits to help your freelance business grow.
Establishing a brand will connect you to your customers. It will help them identify with you on a more personal level, making their needs or wants be felt, heard, and understood by your business. For example, if a customer had to choose between a company that has products or services they need or a freelancer who they can identify with, often the customer will choose the latter.
Consumers crave connection and want to be seen and heard rather than just another nameless customer. Building up your brand can help them identify with you and grow your freelance business successfully. They will remain loyal, and you will increase repeat business and referrals because of a solid branding strategy.
Related post: How to become a blogger
Increase Website Traffic
Blogs have evolved much more from ones that started appearing years ago. As a result, the potential for increasing website traffic is exponential when your business regularly posts relevant blogs that help showcase your business’ products or services.
Much of today’s digital marketing relies on search engine optimization (SEO) as potential customers use web searches to find what they want online. Therefore, regular blog posts that contain keywords your target audience will type in a search is critical for attracting visitors to your webpage.
The schematics of Google searches can be extensive and confusing. But in simple terms, the more often you blog in a purposeful and meaningful manner for your audience, the higher your webpage can rank in search results.
Individuals searching online for a specific product or service will rarely go past the first page of results, so you must do everything you can to get your business to appear where potential customers will see it.
Generate New Leads
Generating new leads is one primary process to helping your freelance business grow. In addition, regular blogging on your website can pique the interest of potential customers who may not know of your products or services.
The more active you are on your blog, the more established your business will look to visitors. High-quality blog posts will ensure your target audience reads them, shares them, and could increase your website conversions.
Blog posts are also a terrific option for sharing on social media platforms. Eye-catching photos with enticing captions can generate interest and lead people who scan through social media to your website blog.
Creates Networking Opportunities
Becoming a blogger can be an excellent way to network. Writing about your business niche will undoubtedly lead you to other people with those same interests and perhaps unexpected future jobs. So it can only serve you well to get the word out on who you are and what business niche you’re writing in.
To get the most out of networking via your blog, you should always commit to “extra” steps like reading and responding to comments and linking to your blog on at least one social media account. These steps further emphasize the virtual presence your blog projects for you.
Additionally, find peers and offer to promote their products or services if they will do the same for you. Although you do not want to target your competition, many other entrepreneurs can help your business grow by placing a link to your blog on their website while you reciprocate the gesture.
Serves as a Perfect Platform for Self-Promotion
While you connect with people through your blog, you will find opportunities to promote your freelance business directly. How or how often you self-promote is entirely up to you for your blog since the content is all yours.
Self-promotion will not cost you any readers if you do it right. If you are contributing real value through the information you present on your blog, your readers won’t think twice about your advertisement, given that it is relevant.
A perfect way to do this is to use internal linking within your website. For example, you can create blog posts that will lead visitors to your products or services page, recommend further reading, and exhibit your expertise in your chosen field.
A Final Word
Yes, blogging for freelancers takes time and energy, but it’s part of an intelligent business strategy. So if you’re looking for a way to help your freelance business grow, it’s time to start a blog.
You’ll not only establish yourself and your brand as an expert in your field, but you’ll be able to network and connect with others, all while advertising your services.