Freelance Video Production – 7 Top Tips

Freelancing offers great freedom and flexibility, but it can also be a bit daunting at first. There are so many different freelance careers, all presenting different challenges.

One great freelance career is video production. You do definitely need to know what you’re doing before starting to freelance in this industry, though. Keep reading for 7 top tips to get started and succeed in freelance video production.

Invest in Quality Equipment

High-quality equipment is essential for any freelance video producer. Not only does good equipment provide a professional look for your videos, but it also helps to capture the attention of potential clients.

Necessary equipment includes cameras, lights, and sound gear. While it may be tempting to skimp on these items to save money, doing so will likely cost you more in the long run. First, you will probably have to replace inferior equipment more frequently, which can add up over time. Potential clients are also more likely to be impressed by a video that has been produced with high-quality equipment.

Remember that to be successful in any freelance career, you’ll want to invest in yourself and your business. As a video producer, quality equipment is one of the best ways to do that.

Build a Strong Network of Professionals

As a freelance video producer, one of the most important things you can do is build a strong network of professionals. This network will provide you with the support and resources you need to be successful in your career.

With a strong network, you will have access to industry contacts, production companies, and other resources that can help you get your foot in the door. In addition, networks can help you find work when times are tough. If you know other freelancers in good standing, they can often help you find work or give you referrals.

Freelance networks can give you a sense of community and belonging. Feeling like you are part of something larger can make the freelance lifestyle feel less isolating. So if you want to be successful as a freelance video producer, invest time building a solid network.

Stay Up to Date With Industry Trends

It’s essential to stay up-to-date with industry trends when you work as a freelancer. New technologies and methods are always being developed, and keeping abreast of these changes will help you stay ahead of the competition.

By being aware of the latest trends, you’ll better identify new opportunities and markets for your business. In addition, staying up-to-date with industry trends makes good business sense – if you’re not keeping up with the latest developments, your business is likely to fall behind. So make a point of monitoring industry trends regularly, and you’ll be well on your way to success as a freelance video producer.

Create a Style That is Unique and Recognizable

Creating a unique and recognizable style is vital when working as a freelance video producer. This style will help you to stand out from the competition and make your work more recognizable to potential clients.

When crafting your style, it is crucial to consider both the aesthetic and the narrative elements of your work. For example, do you prefer close-ups or wide shots? Do you like to use handheld camera work or Steadicam? And what kind of music do you want to use in your videos? These are just a few of the many choices you will need to make to develop a style that is truly your own.

Fortunately, there are no wrong answers when true to your vision, so don’t be afraid to experiment until you find something right for you. Then, with a little effort, you can create a style that is uniquely yours, and that will help you to stand out from the rest.

Be Professional and Courteous at All Times

Being a professional and courteous freelancer is vital for multiple reasons. First, it is how clients will remember you. If you are constantly late to appointments or deliver substandard work, clients will not book you again. Furthermore, other freelancers will talk, and word will spread that you are not someone to be trusted.

Second, being professional and courteous shows, you are committed to your craft. This is important because it separates serious videographers from those who see it as a hobby. Being professional and courteous also demonstrates respect for those you are working with. This includes everything from the client to the crew to the talent.

Everyone involved in production deserves to be treated with respect, and courtesy is the best way to show that. Being professional and courteous is essential for any freelance video producer who wants to be successful.

Take Criticism Constructively

Learning to take criticism constructively takes time and practice for any freelancer. When working as a freelance video producer, you will inevitably face criticism from clients, colleagues, and others involved in production.

Whether you’re getting feedback from a client or an audience member, it’s important to remember that there’s always room for improvement.

When someone offers criticism, try to see it as an opportunity to learn and grow. It can be easy to get defensive, but if you can stay open-minded, you’ll find that criticism can be incredibly helpful. When you take it constructively, you’ll be able to use it to improve your work. So next time you’re faced with criticism, don’t shy away from it – embrace it as an opportunity to improve.

Further Your Education

While you may have mastered the basics of video production, there is always more to learn. By taking classes or attending workshops, you can gain the skills that will make you more marketable and allow you to produce higher-quality work.

In addition, keeping up with new industry developments will help you stay ahead of the competition. As the landscape of video production changes, those who can adapt and evolve will be the most successful. Therefore, continuing your education as a freelance video producer is essential to your long-term success.

Conclusion to 7 Top Tips for Freelance Video Production

There are many things to consider when starting out as a freelance video producer. However, by following these tips, you will be well on your way to becoming a successful freelancer in video production.

Want to learn more freelancing tips? Sign up for my free minicourse here. 

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Images by Marko Bukorovic and  Onur Binay

Torrey Tayenaka

Torrey Tayenaka is the co-founder and CEO at Sparkhouse, an Orange County based social media video production company. He is often asked to contribute expertise in publications like Entrepreneur, Single Grain and Forbes.

Sparkhouse is known for transforming video marketing and advertising into real conversations.Rather than hitting the consumer over the head with blatant ads, Sparkhouse creates interesting, entertaining and useful videos that enrich the lives of his clients’ customers. In addition to Sparkhouse, Torrey has also founded the companies Eva Smart Shower, Litehouse & Forge54.

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