Skip to content

Why Are SEO Skills So Important for Freelancers?

World of Freelancers contains affiliate links. If you make a purchase through these links, I will earn a commission at no extra cost to you.

To build an online presence, you need SEO. SEO ensures that your freelance blog or website can be found when people search for products, services, or information related to what you offer.

By optimizing your content and making sure people can see it when they look for related information, you can increase web traffic, have higher conversion rates and generate more sales.

In this article, we will discuss what SEO is, why SEO skills are essential for freelancers, and what you should focus on to develop these skills.

Freelancer's hands on laptop with SEO charts and graphs on screen and coffee cup and pens to the side.

What is SEO?

SEO (Search Engine Optimization) is the practice of optimizing web content so that websites can rank higher on search engines. In other words, SEO is the process of improving a website’s ranking so it can attract more organic traffic.

There are many SEO techniques, including keyword research, on-page optimization, content creation and optimization, link building, analytics, and tracking. These techniques make a website more authoritative on search engines for relevant queries.

Why are SEO skills important for freelancers?

1. SEO drives traffic to your website

As a freelancer, you probably have a freelance blog or website to showcase your past work to your potential clients. SEO can help you achieve that by driving more visitors to your site.

When your site ranks higher on search engines, you can attract more visitors searching for your services. The more visitors you get, the more potential customers you may obtain.

2. SEO skills help you stand out from the competition

SEO can help you develop a strong online presence that out-competes your competitors. Websites with proper SEO usually rank higher on search engines and get more customers.

Furthermore, SEO is an ongoing process that requires regular updates to keep up with the trends. This means that freelancers skillful in SEO will have a competitive advantage as they can quickly adapt their strategies when necessary.

Additionally, solid SEO knowledge can help you optimize your website or online store for tablets and phones, which is essential given how much web traffic now comes from these mobile devices.

3. SEO is cost effective

As a freelancer, you may not have a fat wallet for marketing. Thus, you should consider using SEO, as it is one of the most cost-effective marketing strategies. Unlike paid advertising, SEO does not require paying for each click or impression.

SEO enables you to bring high-quality leads to your site through keyword research. This process involves performing analyses to determine which target keywords your customers are searching to find information about your products or services.

Moreover, once your website is ranked on search engines, it will continue to get more organic traffic for months and even years. As a result, you can generate more sales and make more money without paying additional costs.

4. SEO is measurable

You can also measure your SEO efforts. SEO tools allow you to track your blog or website’s ranking, traffic, and other vital metrics. You can assess your marketing strategy based on this information and see what works for your business.

You can also track your ROI (return on investment) and determine the effectiveness of your SEO strategies. From there, you can make informed decisions for your site and necessary adjustments to ensure that your site is making progress.

5. SEO skills can help you build a brand and increase your credibility

SEO is not just about ranking higher on search engines but also about building a freelance brand. By optimizing your site for specific keywords, you can establish your brand as an authority in your niche.

When your website ranks high on search engines, your brand will become more credible to potential clients. People tend to trust and purchase from websites at the top of search engine results pages. These websites usually get more clients, close more sales, and make more money.

6. SEO is constantly evolving

SEO is not a static field; it is constantly evolving. Search engines continually update their algorithms to provide better search results to their users. For example, Google has made 16 core updates to its search engine since 2016.

Therefore, you need to become a learning machine and adapt your strategy. This is the only way to ensure that your website will continuously climb on search engines and attracts new clients.

7. SEO helps you build relationships with customers and influencers

SEO can help you connect with your customers and make online conversations about your products or services. You can engage directly with your customers through content marketing, blog posts, and social media. Having a good relationship with your customers will benefit you in the long run as people love to buy products from brands that care about their experience.

In addition, SEO is a great way to build relationships with influencers in your industry. Influencers usually have a large group of followers supporting them. Connecting with influencers gives you opportunities to reach new customers and generate more sales.

Male freelancer looking at MacBook, learning SEO skills

How to develop SEO skills as a freelancer?

SEO is an ever-evolving field. Therefore, as a freelancer, you need some strategies that can help you improve your SEO skills.

Master SEO software

Familiarizing yourself with various SEO software is the best way to improve your SEO skills. There are various tools on the market, including Google Analytics, Ahrefs, Surfer SEO, Moz Pro, UberSuggest, and SEMrush. Each tool offers unique features that help you understand a different aspect of SEO, from keyword research and on-page SEO to link-building techniques.

Stay up to date with the industry news

Staying up to date on industry news and changes is crucial to remain competitive in the SEO world. Following influential figures in the industry on social media platforms such as Twitter and reading blogs from experts like Search Engine Journal will ensure you have access to the latest information about topics such as algorithm updates and search engine optimization techniques.

Analyze the competition

Analyzing your competition can be key in helping you gain a competitive advantage through SEO tactics. Knowing what keywords they rank for, who their backlinks come from, and what type of content they create can give you valuable insights into how they run their campaigns and where opportunities may exist for you to improve in certain areas.

Utilize analytics data

Once you’ve optimized your website for specific keywords, you must track progress using Google Analytics or any other tracking platform so that you can understand which parts of your strategy are working well — and which ones need improvement — to get the most out of your SEO efforts.

Additionally, analytics data can provide insights into user behavior patterns which can inform decisions related to improving website structure or creating new content ideas based on popular topics being searched by users.

Keep developing new SEO skills

Improving SEO skills is also about continuing to develop new skills that enable you to offer more value as a freelancer. This could be taking courses related to copywriting or digital marketing to create compelling content or researching emerging trends in voice search optimization so that clients know they’re hiring someone capable of tackling any challenge thrown their way.


To sum up, mastering SEO is absolutely essential for any freelancer looking to gain a competitive advantage in the market and become more successful. It helps you get more traffic, stand out from the competition, increase credibility, and build a brand. SEO is also a cost-effective and measurable marketing strategy that any freelancer should take advantage of.

With the proper knowledge and strategies, you can strengthen your brand’s identity, build more web traffic, and ultimately lead to more conversions and sales. Mastering SEO can take your freelance business to the next level.

Want to learn more about freelancing? Take my free freelancing mini-course here.



Images by Myriam Jessier and Wes Hicks

Newbies Media
Newbies Media

Newbies Media is a blog about online business, freelancing, and business software reviews. The blog is created to help people who want to escape the rat race and build an online business. We aim to help entrepreneurs and freelancers grow by providing expert insights and practical industry tips.

This Post Has One Comment

  1. Hi Sabina, that’s been my big focus this year – SEO. It really can make a big difference in your traffic and getting the right kind of traffic that can turn into sales. I got SEMrush this year and have been loving it.

Leave a comment!

Back To Top