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Pinterest Virtual Assistant | How to Get Started

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Interested in earning money at home as a Pinterest virtual assistant? Read on!

Pinterest is a place where people share photos of pretty pictures and interesting articles. But where do those photos and articles come from?

They’re created by the millions of entrepreneurs and business owners who use Pinterest as a means to raise their brand awareness, increase website traffic and sell products. Pinterest is not a social media platform as many people think it is; it is a search engine, and an extremely important one.

This search engine is pretty involved and requires a lot of work and attention. Frequently the entrepreneurs and businesses on Pinterest don’t have the knowledge or the time to handle all that needs to be done on this very popular search engine. That is where Pinterest virtual assistants come in.

Pinterest image of smiling blonde woman at laptop with text get started freelancing Pinterest virtual assistant

What is a Pinterest virtual assistant?

A Pinterest virtual assistant, also called a Pinterest VA, is a freelance virtual assistant who gets paid to spend time on this visual search engine.

They are hired by entrepreneurs and businesses to handle their Pinterest business accounts. They create Pins, post and schedule Pins as well as track and analyze statistics. Pinterest VA’s usually work for multiple hirers, handling multiple Pinterest accounts.

Working from home, working while traveling or working anywhere you want as a Pinterest VA is one of the most amazing ways to earn side hustle money or a full-time income.

What does a Pinterest VA do?

A Pinterest VA needs to be able to do anything that their clients need them to do. They may perform different tasks for different clients, including:

  • SEO research
  • Pin design
  • board creation
  • applying to group boards
  • posting Pins
  • scheduling Pins
  • interpreting analytics
  • developing and implementing Pinterest strategy

What is a Pinterest virtual assistant salary?

Pinterest VA’s often bill their clients a set monthly fee of a few hundred dollars per month per client for a set number of tasks agreed to by themselves and their clients.

Alternatively, they may charge an hourly rate. New Pinterest VA’s charge about $15 per hour, but as they gain experience and expertise they charge more, usually in the $25 to $50 per hour range and even up to $75 per hour.

The people who have more experience and charge more often call themselves Pinterest strategists or Pinterest managers.

What qualities should a freelance Pinterest VA possess?

Certain innate qualities are a big help when you work as a Pinterest VA. In order to succeed, it is very good if you:

  • love Pinterest
  • enjoy graphic design
  • enjoy spending time on the internet
  • are a good communicator

What skills should a freelance Pinterest VA possess?

No matter who you are, you can learn how to earn money as a Pinterest virtual assistant. A successful Pinterest VA will:

  • understand Pinterest
  • have experience with Pinterest
  • know how to do keyword research
  • know how to design Pins using keywords
  • know how to analyze Pinterest statistics
  • understand how to grow a Pinterest account

How to become a Pinterest virtual assistant?

You really definitely need to know what you’re doing if you’re going to have entrepreneurs and business owners paying you to handle their Pinterest accounts.

The very best way to definitely know what you’re doing and be able to earn money as a Pinterest VA is to take a training course that will teach you everything you need to know.

The most popular Pinterest virtual assistant course by far is called simply PinterestVA. This course was created by and is run by Kristen Larsen, a small business owner who’s seen extreme success with her own Pinterest account.

The PinterestVA course is wait list only. However, you can sign up for their free Pinterest virtual assistant training workshop at any time right here.

You can also join their free PinterestVA popup community, which will give you lots of insight and information as well as connections to help you down the path to becoming a successful freelance Pinterest virtual assistant. You can sign up for the free PinterestVA popup community right here.

How can I find Pinterest virtual assistant jobs?

When you’re a freelance Pinterest virtual assistant – or any kind of freelancer – you need to market yourself in order to get clients. You can do this by:

  • engaging with relevant people on social media such as Twitter and Facebook
  • creating a website about your Pinterest virtual assistant services
  • advertising locally
  • joining networking groups
  • attending trade shows and conferences

One big benefit of the PinterestVA course is that it has a form that entrepreneurs and businesses looking to hire a Pinterest virtual assistant can fill out, specifying what they’re looking for. PinterestVA then sends this information to their graduates so that you can contact the business directly to tell them about your skills and offer your services.

Now you know what it takes to start earning money online as a freelance Pinterest VA!


Cover image by Pete Linforth

Sabina Lohr

Sabina Lohr is a lifelong freelancer turned entrepreneur and creator of World of Freelancers. She’s always really enjoyed the freedom that freelancing brings, including during several years of working online while traveling and living abroad. Sabina created World of Freelancers to help others learn all about how to work for themselves online so they can enjoy the freelance lifestyle too. She enjoys green tea, red wine and spending time with her family and friends at home and around the world.

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