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How to Become a Pinterest Virtual Assistant & Work Anywhere

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Learning how to become a Pinterest virtual assistant is pretty easy. Pinterest is fairly complicated and fickle, though, so you definitely need to know what you’re doing before you offer your freelance services as a Pinterest VA.

No matter who you are or what your education or background is, you definitely can be one of the people who actually gets to earn money by spending time on Pinterest. One of the best things about this freelance career is that when you’re a Pinterest VA, you can work from anywhere you want to work.

In this post you’ll learn how you can become a Pinterest virtual assistant and work anywhere.

How to become a Pinterest virtual assistant and work anywhere

Pinterest is a place where people share pretty photos and interesting articles. But where do those photos and articles come from?

They’re created by the millions of entrepreneurs and business owners who use Pinterest as a means to raise their brand awareness, increase website traffic and sell products. Pinterest is not a social media platform as many people think it is; it is a search engine, and an extremely important one.

This search engine is pretty involved and requires a lot of work and attention. Frequently the entrepreneurs and businesses on Pinterest don’t have the knowledge or the time to handle all that needs to be done on this very popular search engine. That is where Pinterest virtual assistants come in.

What is a Pinterest virtual assistant?

A Pinterest virtual assistant, also called a Pinterest VA, is a freelance virtual assistant who gets paid to spend time on a visual search engine called Pinterest.

These VA’s are hired by entrepreneurs and businesses to handle their Pinterest business accounts. They create Pins, post and schedule Pins, as well as track and analyze statistics. Pinterest VA’s usually work for multiple hirers, handling multiple Pinterest accounts.

Working from home, working while traveling or working anywhere you want as a Pinterest VA is one of the most amazing ways to earn side hustle money or a full-time income. Pinterest virtual assistant is an excellent job to include as one of your multiple streams of income to give you more financial security.

A Pinterest VA needs to be able to do anything that their clients need them to do. They may perform different tasks for different clients, including:

  • SEO research
  • Pin design
  • board creation
  • applying to group boards
  • posting Pins
  • scheduling Pins
  • interpreting analytics
  • developing and implementing Pinterest strategy

What is a Pinterest virtual assistant salary?

Pinterest VA’s often bill their clients a set monthly fee of a few hundred dollars per month per client for a set number of tasks agreed to by themselves and their clients.

Alternatively, they may charge an hourly rate. New Pinterest VA’s charge about $15 per hour, but as they gain experience and expertise they charge more, usually in the $25 to $50 per hour range and even up to $75 per hour.

The people who have more experience and charge more often call themselves Pinterest strategists or Pinterest managers.

Female Pinterest virtual assistant with purple and pink nail polish at laptop, holding iPhone and a tall white cup

What qualities should a freelance Pinterest VA have?

Certain innate qualities are a big help when you work as a Pinterest VA. In order to succeed, it is very good if you:

  • love Pinterest
  • enjoy graphic design
  • enjoy spending time on the internet
  • are a good communicator

What skills should a freelance Pinterest VA have?

No matter who you are, you can learn how to earn money as a Pinterest virtual assistant. A successful Pinterest VA will:

  • understand Pinterest
  • have experience with Pinterest
  • know how to do keyword research
  • know how to design Pins using keywords
  • know how to analyze Pinterest statistics
  • understand how to grow a Pinterest account

How to become a Pinterest virtual assistant?

You really definitely need to know what you’re doing if you’re going to have entrepreneurs and business owners paying you to handle their Pinterest accounts.

The very best way to definitely know what you’re doing and be able to earn money as a Pinterest VA is to take a training course that will teach you everything you need to know.

The most popular Pinterest virtual assistant course is called simply PinterestVA. This course was created by and is run by Kristen Larsen, a small business owner who’s seen incredible success with her own Pinterest account.

How can I find Pinterest virtual assistant jobs?

When you’re a freelance Pinterest virtual assistant – or any kind of freelancer – you  need to market yourself in order to get clients. You can do this by:

  • engaging with relevant people on social media such as Twitter and Facebook
  • creating a website about your Pinterest virtual assistant services
  • advertising locally
  • joining networking groups
  • attending trade shows and conferencesHow to become a Pinterest virtual assistant

One big benefit of the PinterestVA course is that it has a form that entrepreneurs and businesses looking to hire a Pinterest virtual assistant can fill out, specifying what they’re looking for. PinterestVA then sends this information to their graduates so that you can contact the business directly to tell them about your skills and offer your services.


Now you know how to become a Pinterest virtual assistant. This is one of the most creative and fun freelance careers out there. Learn more about the PinterestVa training by watching their A Day In The Life Of A Pinterest Virtual Assistant workshop here.


(This post was originally published on August 30, 2020.)

Cover image by Pete Linforth, Yuliya Harbachova

Sabina Lohr is a lifelong freelancer turned entrepreneur who created World of Freelancers to help others discover how to work for themselves online and live the freelance lifestyle. She’s always really enjoyed the freedom that freelancing brings, including several years on and off of working online while traveling and living abroad.

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