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How to Become a Social Media Virtual Assistant

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One of the great things about freelancing is the ability to create a new career using your existing skills and/or passions.

If you’re someone who enjoys and is good at social media, you will be happy to hear that you can earn good income freelancing as a social media virtual assistant.

Keep reading and discover how to become a social media virtual assistant.

What is a social media virtual assistant?

A freelance social media virtual assistant is someone who creates and distributes content for social media channels on a freelance basis. This can include everything from writing social media posts to creating graphics or videos.

To be a freelance social media VA, you need to be able to create engaging, high-quality content that will capture the attention of your audience. You should also be familiar with the different social media platforms and how to use them effectively.

If you’re interested in becoming a social media virtual assistant, there are a few things you can do to get started:

How to start freelancing as a social media virtual assistant

Freelance social media virtual assistant working on her phone

1. Learn different social media platforms

Learn up to 3 social media platforms you want to use for your business. If you can choose 1 or 2, even better as each is quite complex today.

Be sure to check out each platform’s privacy policy and terms of service. This will help you understand what you can and cannot do with each social media platform.

Next, experiment with each social media platform. Try posting different content and see what kind of response you get from your audience. This will help you determine which social media platform is right for your business.

Finally, keep in mind that social media platforms are always changing, so it’s important to stay up to date on the latest news and changes. This will help you keep your social media strategy fresh and effective.

Related post: Ultimate guide to becoming a virtual assistant

2. Develop writing skills for social media posts

Social media posts are a great way to connect with customers and promote your business. However, writing for social media can be a challenge.

Here are some tips on how to develop writing skills for social media posts.

Understand your audience

First, it’s important to understand your audience. Who are you trying to reach with your social media posts? What kind of tone do they respond to? What kind of information are they looking for? Answering these questions will help you shape your social media content strategy.

Focus on the message

Once you know who you’re writing for, it’s time to focus on the message. What do you want to say with your social media posts? What kind of call to action do you want to include? What’s the main point you want to get across? Once you know your message, it’s time to start writing.

Keep it concise

When writing social media posts, it’s important to keep things concise and easy to read. Try to keep your sentences short and use simple language. You also want to make sure your points are clear and easy to understand.

Include a call to action

And don’t forget to include a call to action! It can be easy to forget at times.

Test and revise

Finally, always test and revise your social media posts before publishing them. Make sure they look good on all devices, and that they’re correctly formatted for social media networks. Then, get ready to engage with comments on the posts.

3. Create graphic skills

Graphics are an essential part of social media. They help you to communicate your message effectively, and they can also help to boost your visibility online. In fact, research has shown that posts with images receive more than twice as many likes, shares, and comments as posts without images.

So, if you’re looking to improve your social media performance, graphics are a must-use tool. But how do you create effective graphics? That’s where Canva comes in.

Canva: the best tool for creating graphics for social media posts

Canva is a great tool for creating graphics for social media. It’s easy to use, and it offers a wide range of templates and tools to help you create stunning graphics.

In addition, Canva offers a free version that allows you to create basic graphics. This makes it the perfect tool for small businesses and individual bloggers who want to create high-quality graphics without spending a lot of money.

Top tips for creating graphics for social media

  • Keep your graphics simple and easy to read. Don’t try to cram too much information into one image.
  • Use bright colors and interesting fonts to make your graphics stand out from the crowd.
  • Make sure your graphics are relevant to your target audience.
  • Use high-quality images in your graphics. Don’t use blurry or low-resolution images, as this will make your graphics look unprofessional.
  • Pay attention to the details. Check for spelling and grammar mistakes, and make sure all the elements of your graphic are properly aligned.

Following these tips, you’ll be able to create stunning graphics that will help you to improve your social media presence and reach your target audience.

freelance social media VA hand holding her iPhone

4. Find freelance clients

As a freelancer, one of the most important things you can do is to find clients. But how do you go about finding social media VA clients?

There are a few key ways to find clients:

Use online job boards

There are many online job boards that list freelance social media management jobs. This can be a great way to find potential clients.

Reach out to businesses directly

If you know of businesses that could benefit from your services, reach out to them directly. Send them an email or give them a call and let them know what you do and why they should consider working with you.

Get involved in relevant online communities

There are many online communities related to the social media management business. Getting involved in these communities can help you meet potential clients and get your name out there.

Use social media to find clients

Social media is a great tool for finding potential clients. Use hashtags to search for businesses that might need your services and reach out to them directly.

Attend relevant conferences and events

There are often conferences and events related to social media management. Attending these can be a great way to meet potential clients and get your name out there.

By following these tips, you should be able to find plenty of potential clients for your freelance work. Just remember to put in the effort and be creative in your approach, and you should have no trouble finding success.

Related post: Ultimate guide to becoming a freelancer

5. Keep up with trends

As social media platforms continue to evolve, it can be difficult to keep up with all of the latest trends and updates. But it’s important to stay informed so that you can make the most of these powerful tools for your business. Here are a few tips for staying ahead of the curve:

  • Follow social media experts and thought leaders. Keep an eye on what they’re talking about and see how you can apply their insights to your own social media strategy.
  • Use social media monitoring tools. These tools can help you track what’s being said about your brand online, as well as who’s talking about you and what they’re saying.
  • Stay up to date with platform changes. Make sure you know about the latest features and updates for the social media platforms you use, so you can take advantage of them.
  • Experiment with new social media tactics. Try out some new tactics to see if they can help improve your social media results.

By following these tips, you’ll be well on your way to staying up to date with social media trends and making the most of this powerful marketing tool.

6. Be proactive

What do I mean by being proactive? You will need to be proactive by learning new things daily, contacting clients and possibly hiring another freelancer to help you grow your own freelance business!

Don’t just respond to work, be creative and find ways to upsell current clients and generate some ones along the way as you may lose a few due to circumstances beyond your control.

Social media content industry

The freelance social media VA industry is growing rapidly, so there are plenty of opportunities for talented freelancers. If you have the skills and passion for creating great content, then freelancing as a social media virtual assistant could be the perfect career for you.

Want to learn how you can earn income as a freelance social media VA? Get a free ticket to the Virtual Assistant Virtuosos Summit 22 and learn the top secrets, strategies, and proven tactics to become a successful VA right here.


(This updated post was originally published on March 28, 2022.)


Images by MarieXMartin and Photo Mix

Lisa Sicard
Lisa Sicard

Lisa Sicard has been running Inspire To Thrive for 10 years. She helps companies manage their social media as well as provides training and consultations. She has over 25 years of digital marketing experience and helped many small businesses grow.

This Post Has 3 Comments

  1. Hi Sabina, thank you for having me here on your blog. I hope it’s helped some freelancers understand how to become a social media virtual assistant today.

  2. Hello Lisa,

    Writing and graphic design skills are crucial to becoming social media VAs and Canva comes in handy; the free version itself is good enough to create catchy graphics.

    I loved how you mentioned social media for finding clients using hashtags. Using hashtags and getting involved in community chats can get you more traction.

    It’s easy to become a social media VA; however, the passion for learning and consistency plays a crucial role in long-term success.

    Have a great day!

    1. Hi Mudassir, you are so right about learning and consistency! Those are indeed a must if you are to continue being a social media freelancer.
      Things change quickly with social media networks and you have to be ready to pivot and find the best methods of reaching folks organically.
      Thanks for coming by on this one and have a wonderful day Mudassir!

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