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How to Freelance as a Real Estate Virtual Assistant

In the world of online work, the field of freelance virtual assistant (VA) is growing fast. This is an incredibly diverse field with a huge number of services you can offer as well as many different niches in which you can specialize.

(This post contains affiliate links, which means at no additional cost to you I will earn a commission if you click through and make a purchase.)

One exciting niche is that of real estate virtual assistant. Even with no previous real estate training whatsoever, you can learn how to become a freelance real estate virtual assistant and work online where you want, when you want.

What is a Real Estate Virtual Assistant (REVA)?

Just as the title says, a real estate VA is a virtual assistant for realtors. Real estate VA’s manage transactions, prepare listings, generate leads, handle emails, manage social media accounts and more for their real estate agent or real estate agency clients.

Gina Horkey, the creator of many online courses that teach people how to become different types of virtual assistants, has now developed the new Real Estate for Virtual Assistants online course along with real estate agent Dan Frank and his own real estate virtual assistant, Diana Sweeney.


Gina Horkey teaches virtual assistant online courses

Gina Horkey

Real estate virtual assistant Diana Sweeney

Real estate virtual assistant Diana Sweeney

Real estate agent Dan Frank

Real estate agent Dan Frank










“To tell you the truth, I had no idea real estate virtual assistants even existed! I always thought a career like this required being in the office with the typical 9am-5pm hours,” real estate VA Diana says. “Now my work compliments my lifestyle, instead of getting in the way.”

What Kind of Qualities does a Successful Freelance Real Estate VA Possess?

A successful freelancer real estate VA possesses at least a few of the following qualities:

  • good communication skills
  • good organizational skills
  • good multitasking skills
  • eye for detail
  • fondness of people
  • at least a bit of interest in real estate
  • motivational skills
  • desire to succeed

How to Freelance Online as a Real Estate Virtual Assistant

In a Q&A with Real Estate for Virtual Assistants online course creator Gina Horkey, she gives details of this very interesting virtual assistant online job.

Q. Why do real estate agents need virtual assistants?

A. Typical pain points for real estate agents – lack of systems, lack of social media presence, lack of follow-up, inability to prioritize time with the right tasks and burnout from an intense pace – are perfect for a virtual assistant to work wonders with right off the bat. A real estate VA can make a big impact on an agent’s bottom line by creating systems and taking over tasks that will free him or her up to get out there and sell more homes.

Q. How many hours of the week do real estate VA’s typically work?

A. It really depends on your availability, your goals for your business, how much time you want to put into your work as a REVA and what your clients’ needs are. There is plenty of opportunity to work part or full time, and you can always scale your time up as you further develop your working relationships.

Q. How much money does a freelance real estate virtual assistant make?

A. Real estate VA’s typically start out at an hourly rate of around $15-25, with a small bonus when a home sells. You also will have an option of charging per project. A standard rate for managing a transaction, for example, might be in the $150-$200 range.

Some real estate VA’s charge for their services using a monthly retainer paid up front. A 20-hour week, for example, might translate into a $2,000 per month retainer fee.

Freelance real estate virtual assistant Diana Sweeney: “Now my work compliments my lifestyle, instead of getting in the way.”Click To Tweet

Q. What training does your Real Estate for Virtual Assistants course offer?

A. To be a successful real estate VA you don’t need experience or even involvement in the real estate industry. But it does pay to have some knowledge and training about niche-specific tasks. By the time a real estate agent needs a VA, he or she is likely way too busy to teach someone what they do “from the ground up,” so to speak.

Starting off on the right foot with some specific tools and training under your belt will not only help you find clients more easily, it will enable you to step in with more confidence and begin knocking their socks off right away.

Real Estate for Virtual Assistants provides perspective on what the needs and “pain points” of agents are straight from an agent’s mouth. So when you’re out there looking for your first clients, you’ll know what to look for and speak to.

This course also provides training about the actual real estate process and what things look like from the inside. There’s task-specific training like listing preparation workflows and a deep dive into transaction management – the biggest, most time-consuming task that agents deal with and which they typically need help with the most. We also cover social media management and email management specific to working with realtors.

This online course also covers tools that a REVA would want to know about and use in their business as well as tips and tricks for being as successful as possible.

We cover productive client communication and take a good look at setting up your real estate virtual assistant business. This includes setting your rates, providing our students with a clear picture of what the ROI is for an agent working with a VA (which can be a priceless tool for talking with potential clients!) and dealing with taxes.

Lastly, we cover where and how to look for those first (and 5th or 10th!) clients and how to pitch them effectively. We provide bonus materials to set our students up for success right away, like an onboarding checklist for new clients, a social media posting checklist, links to extra tutorials, email templates, a real estate process cheatsheet, a glossary of terms for real estate VA’s, and homework at the end of each lesson designed to keep you engaged and taking action with what you’re learning.

We’ve also included video with the course’s co-authors – Dan Frank, real estate agent and his VA Diane Sweeney, so you can hear firsthand about the ins and outs of being a real estate VA.

Q. Approximately how many hours, days or weeks will it take me to complete this course?

A. If you have extra time on your hands, you can finish it in a weekend. Most people will take between two to four weeks on average to work their way through the material.

cartoon of man and woman real estate virtual assistants

Q. Is being a freelancer real estate VA a good job for a work-at-home mom?

A. Absolutely! A work-at-home mom might want to jump in feet first as a full-time real estate VA. Other moms may want more of a side hustle to start off with. You can go through the online course at your own pace. You’ll have lifetime access to the course, with free updates, so it will always be there and be relevant for you.

Q. Is being a freelance real estate virtual assistant a good job for digital nomads and/or people living outside the U.S.?

A. I think so! It all has to do with the market you’re looking to pursue. Want want to work with US-based realtors? You should have a rudimentary understanding of the real estate market here as well as an excellent command of the English language.

Q. I have no knowledge of the real estate industry. How can I do this?

A. Your first steps to becoming a successful real estate VA should definitely include investing in yourself and your business by getting some real estate skills-specific training. This course has that.

This course also walks you through how to set up your business, including figuring out your rates, educating you on what tools you’ll want to know about and use, where and how to look for clients and how to pitch them. If you take action with what we teach you, you can literally begin looking for clients as soon as you get through the course.

(If you want to learn more about the diversity of the virtual assistant field, you can get a list of more than 150 different VA services right here.)

Q. Where can I find work as a freelance real estate VA?

A. We are living in simply incredible times when it comes to being a freelancer. More and more businesses are getting away from the 9-5 employee model and are outsourcing for their services.

It just makes good business sense, ultimately ends up saving them money, and frees business owners up so they can tend to the parts of their businesses they actually enjoy. Not to mention the huge impact a freelancer can have on a business’ growth!

Having said that, there are tons of places to look for work as a freelancer. Some examples include:

  • Looking as far as your immediate network
  • Marketing yourself through blogging and guest posting
  • Using social media networks like LinkedIn and Facebook
  • In-person networking events
  • Job boards
  • Agencies
  • Marketplaces
  • Exploring your local market

The course goes deep into a few key marketing strategies specific to finding realtors to work with.

If you’re serious about building a long-term, successful and sustainable business as a virtual assistant freelancer, whether in the real estate niche or another niche, you should invest in yourself by taking my online course 30 Days or Less to Virtual Assistant Success.

Once you’re inside that course, you’ll also have access to our VA Leads Community, where we have a steady flow of qualified leads looking to hire freelance virtual assistants.

Q. One last bit of advice?

A. Don’t feel like you have to know everything about everything to get started. You really don’t! You can absolutely step into a new real estate virtual assistant business with some skills and knowledge under your belt, no experience, a strong willingness to learn, the right attitude, and you’ll totally succeed.

You can learn more about and also sign up for Gina’s Real Estate for Virtual Assistants course right here.

How to become a real estate virtual assistant


Cover photo by Mohamed Hassan

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