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How to Start Selling on Etsy Successfully

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Selling on Etsy is a really fun and creative way to earn money online. It’s an awesome side gig and an excellent way to add to your income streams. If you’re good enough at it, selling products on Etsy can even become your full-time job!

Anyone can open an Etsy shop and try to sell, but not just anyone can succeed at this. Here is how to start selling on Etsy successfully.


Get started selling on Etsy - tips for opening a successful Etsy shop

What is an Etsy seller?

An Etsy seller is someone who sells products in an Etsy shop. An Etsy shop is a virtual space on a website called Etsy where you can sell handmade items, vintage items and craft supplies. Etsy is open to sellers and buyers from all over the world. Many Etsy sellers are professional artists, but you do not have to be an artist to sell on Etsy.

What exactly do Etsy sellers sell?

Etsy allows only handmade goods, vintage items and craft supplies to be sold on its website.

These items include gifts, self-care items, jewelry, clothing, shoes, furniture, arts, crafts and toys, just to name a few.

Related: 18 Etsy Products that are Great for Freelancers

How to make money selling on Etsy?

In order to make money selling on Etsy, you need to decide what you want to sell and then open a shop. You’ll take high-quality photos of your products and upload the photos to your Etsy shop. You will need to create keyword-rich titles, descriptions and tags for each product so that potential customers can find your products when they do a search on Etsy. It’s a good idea to market your Etsy products on social media and elsewhere.

How much do Etsy sellers earn?

There is no specific amount of money you can expect to earn as an Etsy seller. If you sell nothing, you will earn nothing. If you sell a lot of items, especially if they are worth a lot and you charge a fair price for them, you can earn quite a bit of money.

How much you earn on Etsy depends on several factors:

  • your skill in creating products
  • your skill in choosing products to sell
  • your photography skills
  • your SEO (search engine optimization) skills
  • your marketing skills
  • what you sell
  • how much you sell
  • what you charge

Whatever you earn, Etsy does have fees that it deducts from sellers’ pay. These fees vary per country in which sellers are located. You can read details of Etsy’s payment fees per country here.

What skills does an Etsy seller need?

If you’re interested in earning money as an Etsy seller, you should have good skills in:

  • product creation and/or product selection
  • SEO
  • photography
  • descriptive writing
  • social media marketing
  • customer service

How can I learn how to make money on Etsy?

If you’re serious about earning money on Etsy, either as full-time income or as a side hustle, you need to know what you’re doing.

Etsy offers written information on how to earn money as a seller. You can read their beginner’s guide here.

For more in-depth information about how to begin an Etsy shop and succeed in selling your products, there are many videos and online courses where you can learn a variety of necessary Etsy skills.

Here are a few video courses which offer a lot of information and help for beginners on a wide variety of topics.

Etsy Shop 101: The Anatomy of a Successful Etsy shop listing here.

Super Easy Ways to Make Your Etsy Shop Popular here.

Etsy 101: Set Up a Shop and Promote it on Social Media here.

Learn to Create Etsy Product Listings That Get Seen here.

Etsy SEO: Better Keyword Research in 4 Easy Steps here.

Not everyone has the creativity to earn money selling on Etsy. If you do, this can be a really nice way to earn a part-time or even a full-time income.

Want to learn more about how you can earn income working for yourself? Enroll in my free minicourse Get on the Right Path to Freelancing here.


Cover image by Brooke Lark

Sabina Lohr is a lifelong freelancer turned entrepreneur who created World of Freelancers to help others discover how to work for themselves online and live the freelance lifestyle. She’s always really enjoyed the freedom that freelancing brings, including several years on and off of working online while traveling and living abroad.

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